Senior Paid Media Consultant

Lisbon | Hybrid | International Clients

Go deeper into the data. Take ownership of the results.

An international digital agency is looking for a Senior Paid Media Consultant to lead campaigns for clients across different industries and markets.

The team goes beyond campaign delivery and standard reporting. They invest time in understanding each client's business, investigating what drives performance and following recommendations through to execution. They take ownership of the outcome and go the extra mile to find opportunities for improvement.

You'll work across paid media platforms, with Google Ads and Meta as the main focus, selecting additional channels according to the client's audience and objectives. Campaigns range from lead generation and customer acquisition to sales, engagement and brand awareness.

The role

You will manage client accounts from strategy through execution, analysis and continuous improvement.

Your responsibilities will include:

• Developing integrated paid media strategies, primarily across Google Ads and Meta, alongside platforms such as Microsoft Advertising, LinkedIn, TikTok, YouTube, Reddit and programmatic channels where relevant.
• Translating business objectives into campaign plans, budgets and meaningful performance targets.
• Taking ownership of campaign setup, bidding, budget allocation, optimisation and testing.
• Investigating performance across audiences, creative, keywords, landing pages and the wider customer journey.
• Connecting advertising data with website, CRM and commercial information to understand what is driving results.
• Assessing outcomes beyond platform metrics, including lead quality, acquisition costs, conversion rates, customer value and profitability.
• Building clear reports and dashboards that explain what happened, why it matters and what should happen next.
• Presenting recommendations directly to clients and taking responsibility for implementing agreed actions.
• Working with technical specialists to improve tracking, measurement and data reliability.
• Sharing knowledge and supporting the development of colleagues.

What you bring

You have substantial hands-on paid media experience and can demonstrate how your decisions have improved business results.

We're looking for:

• Strong practical expertise in Google Ads and Meta Ads Manager.
• Experience with additional paid media platforms and the judgement to select the right channels for each objective.
• Experience managing campaigns across different industries, audiences and business models.
• Strong analytical skills and confidence working with detailed datasets.
• The ability to question results, identify inconsistencies and investigate beyond the first explanation.
• Experience with GA4, reporting dashboards and Excel or Google Sheets.
• A sound understanding of conversion tracking, attribution and their limitations.
• Confidence advising clients, challenging assumptions constructively and explaining complex findings clearly.
• The ability to manage multiple accounts independently and follow through on commitments.
• Professional fluency in English.

Experience with CRM integrations, offline conversion tracking, Google Tag Manager, automation or SQL would be valuable.

How you work

You're curious about the business behind the brief. If a report shows an improvement, you want to understand whether it translates into better outcomes for the client. If performance drops, you investigate the cause and bring a clear plan.

You combine attention to detail with commercial judgement. You're comfortable asking difficult questions, testing your assumptions and changing direction when the evidence supports it.

Above all, you take ownership: from identifying an opportunity to implementing the change and measuring its impact.

What's on offer

• Ownership of international client accounts across varied industries.
• A team that values analytical depth, initiative and thoughtful client advice.
• Experienced colleagues with different international backgrounds.
• A competitive package reflecting your experience and responsibilities.
• Hybrid working, with three days per week in the Lisbon office.
• The option to discuss either a permanent employment contract or a freelance arrangement.
• Opportunities to contribute ideas, develop your expertise and help shape how the team works.

Interested?

Send your CV or LinkedIn profile to fabienne.viegas@tech-recruitment.eu,

All conversations will be treated confidentially.